Mari G.


Master of Arts in Visual and Critical Studies

Mari G. is a media scholar, theorist and avid fan of The Sims franchise whose work examines online fan culture and digital phenomena through writing, research, and other visual mediums. Their research unpacks the shifting nature of community in virtual spaces, focusing on the complexities of fandom, and its influence on pop culture. Mari interrogates how hyper-focused internet subcultures interact with broader societal norms, creating new visual languages and forms of communication. They are particularly interested in the evolving aesthetics and cultural output of these online communities as they move from fringe to mainstream, and how identity is shaped by the digital era.